This video is titled "the Method method" by Adam Lowry in McCrary Theatre, Center for the Arts, on March 3, 2015. Lowry is the co-founder and chief greenskeeper at "method", the environmentally friendly brand of cleaning products. Lowry focuses on bringing sustainable innovation to product design, sourcing and production, and commercial environmentalism. Lowry believes that business is the greatest vehicle for positive social and environmental change. Method products is a San Francisco based corporation which produces nontoxic, biodegradable natural cleaning supplies with a focus on minimalist product design. This lecture was sponsored by the Liberal Arts Forum and the Doherty Center for Entrepreneurial Leadership.