This video titled, "Elon College, 1889 Vision for a New Century 1989," was a marketing video for why potential students should select a "better" institution, such as Elon. This video was produced in 1989. The video began with photographs and sound that included: various Elon bands, celebrations of Elon football games, the cheerleaders cheering and spelling out, E-L-O-N, and the Elon Magazine introduction. This video piece is composed of photographs and narrative sound bites. The narrator stated, "Elon is changing." Photographs included: students studying biology, sports, lectures, WSOE radio station, baseball, soccer, and exteriors of the historic neighborhood, fine arts, and math. There were 32 majors and study abroad programs in 1989. The narrator talked about the internships and Habitat for Humanity. The narrator stated, "Elon cares for the education of the student." Elon has a Writing Center and the Computing Center for students. There are honors programs for students with many opportunities for leadership. New buildings included: the Fine Arts Center, modern housing for seniors, Powell Tennis complex, Greek facilities, and a fine arts lecture series. Elon offered a variety of academics, cultural affairs, internships, and an intramural program. The narrator stated, "The heart of Elon is its people." Elon maintained the personal approach which improved the quality of the experience of Elon. A student stated, "Living on campus is the only way to be here." The narrator stated, "Elon is affordable with a strong financial aid program." A photograph of William (Ray) Johnson in Communications teaching a unknown Elon female student how to edit. Names at Commencement being read with photography of Elon graduates. J. Fred Young photographed shaking a male graduate"s hand. Thad Eure"s voice stated, "I want you to hear what I say, open your ears, LONG, LIVE, ELON," during a commencement speech. The video closed with a graphic reading, "Elon College, 1889 Vision for a New Century 1989."