This narrated video titled, Unveiling the Phoenix, mascot for Elon University occurred in front of Koury Alumni Memorial Gymnasium in the year of 2000. The rebranding of the Phoenix mascot (from the Fightin' Christians) began with Elon community members standing in front of an egg resting on a nest with pillars of smoke rising around the egg. The narrator spoke of the Phoenix legend, which in Greek mythology a phoenix (Ancient Greek: φοῖνιξ phoînix) is a long-lived bird that cyclically regenerates or is otherwise born again. The Phoenix is associated with the Sun. The Phoenix obtains new life by arising from the ashes of its predecessor). The video included: football games in Burlington Memorial Stadium, a close up shot of a fire flame, old photos of the Main Building burnt in 1923, trustees sitting near the burnt Main building, an article deciding that Elon Rises from Ashes of Fire in January Greater than Ever, a photo of the senior oak, an exterior photo of Alamance Building with the words: Elon College, wide shot of the Phoenix egg with the egg cracking open and a banner that read, The Elon College Phoenix, Catch the Fire, and students cheering, Dr. Leo Lambert standing with his jacket over his shoulder talking with then student John Gardner, Kyle Wills handing out Elon Phoenix logo tee-shirts, and Thad Eure stating, LONG LIVE ELON. Names included: Trip Durham, J. McMerty, Tim Archibald, and Jesse Bowman.